Digital Marketing

What was once only available to premium members of Linked In has now reached the masses: customizable backgrounds, similar to Facebook, Twitter, and Google+.  Give your profile a professional punch by uploading your own in a few easy steps:Step 1: Create a 1400 x 425 background that is under 4 MB in

Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials.  And boy does Generation X love their mobile technology and social media!  Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most time texting, browsing, talking, and taking selfies on their mobile phones

Take a peak at your Google Analytics.   If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm

Step into our time machine and travel back to September 4, 1998 when Google was founded. This is what their website looked like:That's Google in Beta test mode and trying out their new colorful logo

It's official - mobile rules when it comes to media consumption.  The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time

Granting access to your Google Analytics is quite simple.  You can determine what level of access someone has and can remove access at any point as well

If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying,“Click Through Rate is the King of False Positives”The report goes on to explain that the value of viewers who watch your ads to completion (view 100% of your video ad) are much higher than that of viewers who click the ad.  Why?  How do they know?The study found that a user who arrives at your website by clicking on the ad, rarely goes beyond that landing page before leaving

Technology is affecting customer behavior and the changes are opening and closing customer touch points with businesses. With businesses in markets across America, the advertising mix is changing, and with that advertising revenues are shifting from legacy media to all things digital

A question we are frequently asked is whether having a separate mobile website will create SEO issues?  (A separate mobile url is one that starts with m. and redirects to the mobil url – i

Not sure what people are talking about when they say "RTB"?  This infographic explains it all!Not sure what people are talking about when they say "RTB"?  This infographic explains it all!

In this digital marketing age, it's no wonder people are putting so much emphasis on SEO.  Search Engine Optimization

As Vici Media continues to grow, we want you to know everyone who has been here since the beginning and helped the company rise!  So every week we'll introduce you to a key member of the team.  This week we begin with Leslye Schumacher