Digital Marketing

If you are like the majority of the population, you might have never heard of UTM Codes.  And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns!UTM stands for Urchin Traffic Monitor

So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions.  Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out a form

Are you maximizing your company website, blog, and Facebook page?  Are they optimized for the best performance to fit your needs and for organic search results?  Google Analytics is one of the most popular web visitor tracking tools.  It adds a small snippet of code that is placed on all the pages of your website

I had a client the other days ask a question about his website, asking if it would be a "do-follow" site.  This question is SO CLOSE to being a legitimate question, but also kind of funny

Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic

Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads.Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014

Let Vici Media help. Here's how:Let Vici Media help

Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more.  Here's some common acronyms and what they mean