behavioral targeting

It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of Fall, but once September 22nd rolls around, we are officially into Fall

Let’s face it…people love their smart phones. Really! And…they can’t really live without them

Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census

I think it is safe to say that as consumers, we have pretty much grown accustomed to being served ads whenever we go on the internet whether we’re looking at the news, the weather, pop culture, playing games, or are using various apps. If digital ads are not going away, wouldn’t you rather be served ads for things you are interested in? When you are doing any type of marketing and advertising, it is crucial that you know who your target audience is

According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing

Blaze. Burn

‘Tis the season, but not the season you might think I’m talking about. It’s resolution season; the time of year where people reflect on the past year and come up with a, “New Year, New You” resolution

Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental

With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market.  As we’ve seen for years, Casinos market heavily

One of the absolute best things about digital is the ability to pinpoint the exact person in the exact area you are looking for and put an extraordinarily relevant message right in front of them. Often, when I have a super specific person I am trying to reach; I turn to Facebook for their impressive targeting options

Even when we’re adults and out on our own, we still call our moms for everything, especially when we don’t feel well. Just last night I called my mom to tell her I had a sore throat and a headache

Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past