Digital Marketing Insights

Vici is excited to welcome Faith Koerner, Digital Campaign Coordinator, to the team! Faith is based out of the Philadelphia location. Her background includes a focus in media management, publicity and marketing before she started working for Vici, plus she's got all the right certifications in Google and mobile marketing

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement.  People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital

According to Credit Union Insight, there are several challenges that all credit unions face.  Here are just a couple:Growing membershipIncreasing digital usage Integrating channelsLet’s start by looking at how to integrate channels

In some instances, getting the right message to the right person in the right language is as simple as asking them to push a button.  “For English, Press One

When training traditional media advertising salespeople on how to sell digital, I find that the biggest hurdle is often what made them successful salespeople people to begin with – being able to get their message across quickly, devise a solution, and close the sale – often all in one meeting.When you are selling a media advertising product that people are familiar with (i

I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer

Vici is excited to welcome Mallory Hoenig and Charlie Ulmer to the team!  They are both based out of the Philadelphia location.   Mallory's background is in business marketing, digital communication, and new media, while Charlie's background was actually in Neuroscience until he made the switch to digital advertising in 2013! Two very smart cookies (and not the kind you can block or delete)

Vici is excited to welcome Cierra Roberts, Digital Campaign Coordinator, to the team!  Cierra is based out of the Philadelphia location.   Her impressive background includes a wide variety of experience in the digital world including digital marketing, advertising, and PR

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions

Please join me in welcoming three new(ish) team members to the Vici family: Trainer and Account Director Greg Swiszcz, and Digital Campaign Coordinators Amin Vora and Dan "Renn" Renninger.  Why new(ish)?  Both Dan and Amin started with Vici prior to this promotion as Digital Campaign Assistants before stepping into their buying roles

Digital ad spending is steadily rising, and no area is intensifying faster than native advertising.   Native ads come in many forms, but all share the common goal of not “looking” like an ad