Digital Marketing Insights

According to the English Dictionary, “Keeping up with the Joneses” means to always want to own the same things as your friends or neighbors, because you are worried about seeming less important socially than they are.Does this happen in the advertising world?  You bet!  In fact, that’s what some advertisers are banking on

Google Analytics is a free measurement tool that measures your website traffic, giving you powerful marketing insights.  But the data is only powerful if you understand it

I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening

A recent report on the state of digital advertising as it relates to radio stations selling it, provided some valuable insights into both mediums. The report, “Benchmarking: Local Radio Stations’ Online Revenues” looked at factors such as how much local digital ad dollars are being spent broken out by market and how much of that is with local traditional advertising companies?Here are some of the key stats that jumped out at us as we looked at this report:The report forecasts that local digital ad revenue will increase this year by 14% over last year

Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there.  But event targeting is not a one-size fits all strategy

Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media

2017 saw record growth in Digital Advertising dollars throughout the United States.  According to the Interactive Advertising Bureau, those dollars are actually $40

As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant.  They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars

Technology has changed consumer behavior and disrupted many business sectors over the last 15 years. The touch points to connect and engage consumers now require new marketing channels

More and more, advertisers are using Google Analytics to traffic the traffic that comes to them from a digital campaign. While Google Analytics is a great tool for analyzing what your website traffic does once they get to your website, it has its limitations

“You can’t buy a good reputation; you must earn it.”  These are words from the famous Harvey Mackay

One of the core challenges advertisers face is determining how long a digital marketing campaign should last.Digital, like many other mediums, requires frequency