Digital Marketing Insights

Because you are reading this, it is likely that you and your team have now completed your digital training. (if you haven’t, click here and get on board!  You make the effort to keep up to date on all things digital through ongoing education and weekly webinars

Conversions are pretty much the pot of gold for digital marketing.  Increasing your conversion rate is fundamental to your client's return on investment and make the most of your digital marketing budget

Please stop. No one will say they heard about you from your digital ad

Digital Advertising is great, we all agree and that’s why you’re reading this.  To begin your campaign with ease, we want you to have access to any and all tools that can make your job easier

It is important to make sure to stand out to your clients. According to some recent sales statistics, it takes 8 cold call attempts to reach a prospect and once you get the interest of a prospect, it then takes 5 follow-up calls to take things to the next step

I have always been told "You can't have your cake and eat it too."  What does that really mean and how is it relevant to native advertising?  The proverb's meaning is similar to the phrases "you can't have it both ways" and "you can't have the best of both worlds

If you are in sales, you have heard this statement. Probably many times and in different ways:“Just send me your notes

Many companies are increasing their usage of email marketing.  One of those industries increasing email marketing is nonprofits, who last year increased their email communication by just over 11%

In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed on mobile devices

From Russia, with Love? Recently both Facebook and advertisers are scratching their heads on how to handle US political advertising, given the allegations that Russians may have meddled with the previous presidential election with large amounts of paid propaganda sweeping our feeds.  Over the last several weeks Facebook has swiftly responded with added security measures for all political advertising to provide transparency into who is exactly paying for the ads you see on their platform

Vici is excited to welcome Megan "Sully" Sullivan and Shay Edwards to the team!  They are both based out of the Philadelphia location.   Sully’s background is in digital marketing, corporate relations, and promotions, while Shay's expertise is in marketing, communications, and social media management

Absolutely, and it is awesome. One of the main ways we are targeted with online ads is based on our online behavior