Resources

Digital Marketing Insights

Trends, analysis, and expert perspectives to help you stay ahead in the evolving digital marketing landscape.
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Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.
Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S
Greg Swiszcz
October 9, 2018
Meet our newest addition, Andrew SHARPiro
Vici is excited to welcome the newest member of our team, Andrew SHARPiro as a digital campaign coordinator.  With a degree in marketing and sales and social media expertise, like his name he is as SHARP as they come
Allison Gibson
October 2, 2018
Christmas In October?
Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October
Allison Gibson
October 1, 2018
Is couponing effective on Mobile?
Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons
Dana Bojcic
September 17, 2018
IRS Contributes 3rd Party Income Data to Facebook (Example)
As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc
Greg Swiszcz
September 13, 2018
Need More Calls? Mobile Ads have it all!
Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales
Allison Gibson
August 31, 2018
How Does Back to School Impact Automotive Advertising?
They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice
Greg Swiszcz
August 24, 2018
Opinion: My Love/Hate Relationship with Google’s “Walled Garden”
As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible.  Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even a nifty feature that tells you how busy the location is, powered by GPS location data of people within the store
Megan Malone
August 20, 2018
New Facebook Feature Great For Prospecting
Facebook has launched a new feature called Info and Ads. Thispush from Facebook is another step towards their goal of digital transparency that they released late last year
Allison Gibson
August 17, 2018
Facebook Changes the Rules for the Advertising of Addiction Treatment Centers
On Thursday, August 9, 2018, Facebook made a move to increase transparency of where ads are coming from, cracking down in the medical category of addiction treatment centers.  This comes after the announcement earlier this year that all digital media buyers managing political campaigns go through an authorization process providing a US driver’s license or US passport, a US-based residential mailing address, and the last 4 digits of their Social Security number
Megan Malone
August 16, 2018
The Latest and Greatest Mobile Marketing
Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits
Megan Malone
August 14, 2018
How To Be A Digital Marketing Guru
Because you are reading this, it is likely that you and your team have now completed your digital training. (if you haven’t, click here and get on board!  You make the effort to keep up to date on all things digital through ongoing education and weekly webinars
Dana Bojcic
August 6, 2018