Digital Ads

Remember the days when the only place you could access the internet was through a clunky, heavy desktop computer?  Those clunky computers may seem like a distant memory compared to the dozens of choices tech users have when they want to explore the internet.  Today’s tech users juggle multiple devices like laptops, mobile devices, tablets and now even watches that all suffice as mini, on-the-go computers

When you Google yourself, what do you see? Your customer's are doing searches everyday looking for business information, and if they aren't seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads.  Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your online presence is not updated!  This is particularly important if your business hours change with the season

Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post!  We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world.To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever

Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR).  So what is a good CTR and what is a bad CTR?  The national average click-through rate for display ads as a whole is 0

As a business owner, you may have asked yourself- What is the point of blogging?  What do I blog about?  Do I HAVE to blog?Yes. Not only do you have to, but you want to

The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm.Now that April 21st is behind us, many companies might be asking, “so what happened?”  According to Google, there was a 4

Think you've pulled out all the stops for your SEO campaign?  Go bigger!  You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings.  While these are effective, take an extra step to set your business apart by creating a video

Ever wonder just what does Google know about my search history?  Think that when you delete your browser cache that also deletes it from Google’s servers? Cue the Jaws theme song music…WRONG!If you want to know what Google has on you (yes, it’s a little scary) the search giant has quietly rolled out a new function that allows you to view, download, and now even delete (really delete) your Google search history.It’s actually very easy to do and fascinating to see what you were searching for say in August of 2009

Online reputation management consists of monitoring, improving and maintain the publicly available online information about your business.As the internet becomes more mobile, on-the-go and fast-paced, it becomes much easier for your customers to research the good and the bad about your company

Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy.  The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business

There’s a reason display ads are so widely used: they get results.   To take your digital marketing to the next level, we suggest our clients add behavioral targeting to the mix

Mobile Websites.  You’ve heard the hype, you’ve seen the Google announcements, you know that mobile sites are not only recommended but soon-to-be mandatory on April 21st if your business wishes to maintain a successful Google search ranking