Digital Ads

Digital jargon can be pretty confusing at times.  Many words can have different meanings and it's important to dig further into their true definitions

Instagram launched in October, 2010, as an easy way to upload and share photos with people who shared similar interests. Their app quickly became a staple for smart phone owners around the world, garnering over one million users in just two months

Landing pages are specific pages on your website that someone lands on after they click or engage with an advertisement that are used to get a viewer to fill out a form, sign up for something, or to call someone. These actions are what we call conversions, and they are what every digital marketing campaign strives for

Digital display advertising is great. It allows you to show potential customers more than just a few words

Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio

If you have a website, you should have a website analytics software program loaded to track your website statistics. Google Analytics is a free program that adds a small snippet of code that is placed on all pages of a website

Flash-based advertising has been around for a while, providing a way for digital advertisers to incorporate interactive, animated, and audio components into their ads. This type of advertising is often called "rich media creative" and often returns a higher CTR thanks to its ability to better engage a viewer

When you think of where digital marketing is in 2015, I'm amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users.  As web users we expect a lot

If you want pixels for your campaign, container tags are essential.  A container tag is a snippet of code used in digital ad campaigns

When Retargeting was first rolled out, it was a fairly straightforward process.  A visitor goes to your website, you drop a cookie on the person, follow that person around the web and show your ad, the person comes back to your website and converts

We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising

Do you know how to survive a shipwreck?  What about tie a tie, change a tire, apply makeup, dance the Whip/Nae Nae, or cook the perfect poached egg?  You can  learn these skills and more through step-by-step instructional videos on YouTube.  And consumer's love these handy tutorials