Digital Ads

Real estate agents’ favorite line is now moving into the field of digital marketing: location, location, location. The number of smartphone users is rapidly increasing; it is predicted that the number of smartphone users will reach two billion people worldwide this year

Facebook recently rolled out a new product called “Lead Ads.” Lead Ads were designed to give people a fast, easy and privacy-safe way to sign up to receive information from businesses right from their mobile phone and without leaving Facebook

The average American consumer considers 2 or more types of vehicles and 5 brands before making their car-purchasing decision. 60% of people are “in market” for a car for at least 6 months, gathering research and seeking advice to help guide their decision making

It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything

This past year has taught us a lot about advertising and the consumers who make our jobs possible. The millennial generation became an extremely important demographic to advertisers with their strong spending habits and digital engagement with content

Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element

It is estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today according to recent research.  With so many messages bombarding consumers on the daily – how do you break through and get your message to the right consumer?  By targeting

Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world

If the question is “Does display advertising influence consumers to make a phone call?”  The answer to this question is absolutely “yes.”  Digital advertising drives phone calls, but they are not always immediate

Facebook has announced that starting on Thanksgiving and running through New Year's Day they will let advertisers target ads on Facebook and Instagram to people who publish posts related to the holidays.How will they do this?Facebook looks for holiday-related keywords in people’s posts, what they like, comment on and share

With all the new Facebook and Instagram ad targeting options for automotive dealers, you need a “cheat sheet” to remember all the available options!  We’ve been testing this platform for automotive dealerships with stellar results.  Here are the basics you should know if this is an important vertical for you, and you can print it out and use for a handy reference

If you haven’t already noticed, Facebook is everywhere and it’s not going away anytime soon. But that’s OK