Facebook has announced that starting on Thanksgiving and running through New Year's Day they will let advertisers target ads on Facebook and Instagram to people who publish posts related to the holidays.How will they do this?Facebook looks for holiday-related keywords in people’s posts, what they like, comment on and share.This means advertisers can zero in on people who are highly engaged with content related to holiday shopping.Here are some additional facts to amaze your friends and family with, according to Facebook:
These are the top holidays for online spending:
Bottom line: don’t fret if you haven’t planned your holiday marketing campaign. You still have time- and we’re here to help.