Facebook Adding "Holiday Shopping" Ad Targeting Category

Published on
November 22, 2015
Contributors
Leslye Schumacher
Leslye@vicimediainc.com

Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.

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Facbook Holidays

Facebook has announced that starting on Thanksgiving and running through New Year's Day they will let advertisers target ads on Facebook and Instagram to people who publish posts related to the holidays.How will they do this?Facebook looks for holiday-related keywords in people’s posts, what they like, comment on and share.This means advertisers can zero in on people who are highly engaged with content related to holiday shopping.Here are some additional facts to amaze your friends and family with, according to Facebook:

  • “On Facebook, there are more posts, shares and comments during the holidays than any other time of the year, and more people using mobile devices to find gifts before shopping.”
  • “People access Facebook on mobile phones before holiday shopping 4 times more often than compared to search engines.”
  • “When a person sees that their friends like your business, they’re 50% more likely to remember your ad, and 35% more likely to make a purchase.”

These are the top holidays for online spending:

  • Thanksgiving Day (November 27)
  • Black Friday (November 28)
  • Cyber Monday (December 1)
  • Green Monday (December 8)

Bottom line: don’t fret if you haven’t planned your holiday marketing campaign. You still have time- and we’re here to help.

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