The client has committed and you got the sale. Great! The next thing you should ask this client is,“How will you evaluate if this campaign is successful?”Often in our excitement of getting the order we overlook this extremely important question
If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax. For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads
Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer
In the last year Facebook has rolled out an amazing number of new products! They now have several options to utilize to target potential customers with display or video ads based on demographics, interests, behaviors, or even a list of email addresses or phone numbers.While Right Hand Column ads have long been in place, we recommend using Right Column Ads for only Retargeting or in combination with other display products
If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video. Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down
If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising
Google has begun releasing a new feature (currently in Beta) which allows website owners the ability to view individual, anonymized, interactions up to the minute. User Explorer, as it’s being called, began showing up in Google Analytics dashboards a few weeks ago and those who have had a chance to really dig into it have given the new tool very positive remarks
I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever
With March officially over, and with the promise of warmer weather around the corner, it seems like the perfect opportunity to take a step back and look at some interesting stats and info from this past month surrounding digital marketing. First up, a new eMarketer study predicting that digital ad spending will surpass TV ad spending next year
As a small business, you may be pinching pennies and trying to save money wherever you can by not doing anything excessive or unnecessary. And you may be of the mindset that digital marketing is one of these nonessential things
One of the things I get asked about by our clients is how they can better the search engine ranking of their website - especially on Google. Of course, one way is have a company (like Vici!) undertake a Search Engine Optimization campaign for you
A carousel is no longer only found at carnivals and parks. Now, you see carousels all the time on your Facebook or Instagram News Feed (and may not even notice)
Did you know that almost half of searches do NOT start with a search engine, but rather on a specific website where people are looking for information? This means that simply doing paid search ads isn’t enough for local businesses to break through with their advertising. In 2016 it is projected that display advertising will surpass paid search ads for the first time
As people, we are able to react to our environment with an array of emotions. Why is it then, that Facebook only allows us to Like content in our News Feed? Well Facebook has finally done something about it
If you want to target customers under the age of 35 in your next digital campaign, Instagram is the platform for you. Instagram is continuously growing, and with that growth, is becoming a major player in the mobile social media game
Google has introduced a new search engine results page feature called Accelerated Mobile Pages or “AMP.” It’s not an ad platform and it’s not a paid search product
On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the page
In a previous post I talked about ways that automotive dealers can use mobile – and specifically location based targeting, to reach consumers who are ready to purchase a vehicle. That has led to several questions from clients
An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad
