Leslye Schumacher

Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.

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Leslye Schumacher
Are You Looking For More Conversions On Your Website?
If you are looking to boost the number of conversions  your website gets from mobile users, the answer looks like it’s behind door number 3…Contests!Formstack’s “Form Conversion” study analyzed 665,000 user account contributions and 117,577 form types all collected in January 2015. The research only looked at mobile-responsive forms, which are designed to be filled out easily on smartphones and tablets
Leslye Schumacher
May 14, 2025
See What A Website Looks Like On A Mobile Phone – But From Your Desktop!
If you want to know what a website looks like when called up on a smartphone, there is a way you can do this right from your desktop.  Google Chrome has a great feature that allows you to do this in a snap
Leslye Schumacher
May 14, 2025
The Myth Of Pay-Per-Click
“Pay-Per-Click works for everyone!” “You’ve got to be doing “AdWords!” “Every media campaign should include Pay-Per-Click!”These are some of the most prevalent myths circulating.  These myths are costing local businesses a lot of money in misdirected advertising
Leslye Schumacher
May 14, 2025
Google Analytics Can Tell Me When I Should Advertise?
The folks who bring you Google Analytics have just released some first quarter insights from the previous two years that could help you decide when it is best to beef up your marketing in the coming weeks. They analyzed billions of Google Analytics sessions and found that “in particular, the week of February 5th (also known as the week after the Super Bowl and the week before Valentine’s Day) marks the first time that transactions hit the average or above for the quarter
Leslye Schumacher
May 14, 2025
We Are A (Insert Your Type Of Company Here), Do We Really Need To Blog?
The short answer? Yes!I recently was talking with the owner of a plumbing company and I told him that he needed to add a blog to his website. His response? “Who the *&!# is going to read a blog about plumbing?” Fair enough
Leslye Schumacher
May 14, 2025
What Is A "View-Through" And Why Should I Care?
Google recommends that advertisers track View-Through Conversions. Here’s what Google says, “Measure the success of your display ad campaigns by using View-Through Conversions… View-Through Conversions are what happens when a customer sees an ad (but doesn’t click), and then later completes a conversion on your site
Leslye Schumacher
May 14, 2025