“Above The Fold” Digital Ads – It Matters!
The average drop in viewability between above the fold ads and below the fold ads is 84%. In one eyetracking study the difference was found to be as high as 102%!Above the fold positioning of ads means that the ad appears before someone has to scroll
Just What Is An Effective CTA?
CTA is Call-To-Action! You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want.So, just what is an effective CTA? Something that reaches out and grabs your potential customer and causes them to WANT to engage with you
Digital And Automotive Dealers...By The Numbers
A new report by NADA (National Automobile Dealers Association) has some fascinating information about how automotive dealerships are using digital advertising and where they are spending their ad budgets overall. Here are some highlights from the report for 2014:This was the fifth year of growth for automotive sales, with the average growth rate up over 9 percent since 2010
Can Less Than 3 Seconds Of A Video Ad Have An Impact?
Nielsen recently tackled a question that many advertisers have regarding video advertising. How much does the ad benefit me (if at all) if the person skips it after a few seconds? The answer, their research shows, is…a lot!The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started playing but didn’t watch any of it
What Does Google Know About Your Search History?
Ever wonder just what does Google know about my search history? Think that when you delete your browser cache that also deletes it from Google’s servers? Cue the Jaws theme song music…WRONG!If you want to know what Google has on you (yes, it’s a little scary) the search giant has quietly rolled out a new function that allows you to view, download, and now even delete (really delete) your Google search history.It’s actually very easy to do and fascinating to see what you were searching for say in August of 2009
Digital Leads Traditional Media In Average Time Spent Per Day
According to a recent article in eMarketer, digital media continues to surpass traditional media in amount of time spent with major media by US adults. In 2015, the average adult will spend 5 hours and 38 minutes with digital media each day! To put that growth in perspective, that number was just 3 hours and 40 minutes in 2011
