Leslye Schumacher

Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.

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Leslye Schumacher
Want More Conversions? Offer Less Options!
Giving people too many options or asking them for too much information can quickly reduce your conversions. For example, a study found that by reducing the number of options on your website’s “contact us” form from 6 to 3, you can increase your conversion rate an average of 66%
Leslye Schumacher
May 14, 2025
Are Facebook And X (previously Twitter) Worth Your Company's Time?
“So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on those networks can be a waste of time, money and resources.” This quote is from vice president and principal analyst Nate Elliott of Forrester Research in a new research report
Leslye Schumacher
May 14, 2025
Where Advertising Budgets Are Going In 2015
With the new year upon us it means brand new advertising budgets as well. Nielsen released their annual report where they survey marketers to find out how and where they are spending their advertising dollars, and what is planned for the upcoming year
Leslye Schumacher
May 14, 2025
Just How Much Time Do We Spend Each Day With Digital Media?
2014 was a “banner” year for digital growth, both in advertising revenue and time spent with digital media. An eMarketer report estimates that the average US adult will have spent 5 hours and 46 minutes a day in 2014, with digital media
Leslye Schumacher
May 14, 2025
The New Year Means New Facebook Changes
Have you heard about the changes that Facebook has announced that will begin in January?  Facebook announced that they are going to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.  Even if someone has “liked” your business Page and opted in to see your company’s status updates, the chances are they won’t, if Facebook deems them “promotional” in nature
Leslye Schumacher
May 14, 2025
Why Don't My Click Reports Match My Google Analytics? (Example)
Google Analytics is a terrific platform for understanding more about how visitors use your website.  However, keep in mind that it is not tracking data the same way that log servers track clicks
Leslye Schumacher
May 14, 2025