Dana Bojcic

Dana Bojcic (how do you pronounce that? Boy-chich) is a Senior Partner with Vici and Google Analytics Certified. Dana is an experienced trainer and coach of salespeople and managers. Her background includes working for advertising agencies and as a certified Talent Analyst.

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Dana Bojcic
Digital Marketing Insights
Digital Marketing Basics
Digital Ads
Is couponing effective on Mobile?
Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons
Dana Bojcic
May 14, 2025
Digital Marketing Insights
Digital Marketing Basics
How To Be A Digital Marketing Guru
Because you are reading this, it is likely that you and your team have now completed your digital training. (if you haven’t, click here and get on board!  You make the effort to keep up to date on all things digital through ongoing education and weekly webinars
Dana Bojcic
May 14, 2025
Digital Marketing Insights
Are you asking: “How did you hear about us?” (Example)
Please stop. No one will say they heard about you from your digital ad
Dana Bojcic
May 14, 2025
Digital Marketing Insights
I don’t have time to meet. Can you just send me your presentation?
If you are in sales, you have heard this statement. Probably many times and in different ways:“Just send me your notes
Dana Bojcic
May 14, 2025
Digital Ads
Digital Marketing Insights
Does my behavior online influence the ads I see?
Absolutely, and it is awesome. One of the main ways we are targeted with online ads is based on our online behavior
Dana Bojcic
May 14, 2025
Digital Marketing Insights
Digital Marketing Basics
Are you interested in FREE MONEY that can be used on digital?
I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening
Dana Bojcic
May 14, 2025
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