Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media

As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant.  They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars

One of the core challenges advertisers face is determining how long a digital marketing campaign should last.Digital, like many other mediums, requires frequency

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital

In some instances, getting the right message to the right person in the right language is as simple as asking them to push a button.  “For English, Press One

I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer