There are several “geo” terms in digitaladvertising, and it can be complicated to determine which option is best foryour campaign. With so many opportunities and choices it is important tounderstand the differences

There are absolutely times in life it is more cost effective to “Do it yourself.”  Before I take on a DIY project, I try to consider if I have three T’s, meaning do I have the tools, the training and the time

Yes, but just because you can, doesn’t mean you should!Let’s start with what is dayparting? It is a tactic by which youschedule ads for certain times, that could mean either certain times of the dayor certain days within the week, in the hopes of reaching prospects at the mostopportune time of the day. Can you do this? Yes, but it is not necessarily recommended

Extremely. In fact, 78% of Internet users conduct research online and believe reviews are the most credible form of advertising

When going into a digital client needs analysis meeting it can be hard to determine where to start. There are so many products and options to consider it can be daunting to everyone involved

My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars?According to a 2018 Pew Research Center survey, today, roughly half (51%) of U