Allison Gibson

Lead Trainer and Account Director

Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow

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Allison Gibson
Meet Rachel Choi. Master of languages, including digital.
Vici is excited to welcome the newest member of our team, Rachel Choi as a digital campaign coordinator.  Rachel has a degree in Design & Merchandising from Drexel University and with her experience in buying, she knows how important it is to make sure that businesses are using digital marketing as a tool to help them grow daily in today’s world of technology
Allison Gibson
May 14, 2025
Vici Ranked Number 370 Fastest-Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying TeamPhiladelphia PA, November 7, 2019 — Vici, headquartered in Philadelphia PA today announced it ranked 370 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Vici Media grew 254% during this period
Allison Gibson
May 14, 2025
Vici Summit Unplugged
In a land not so far away known as the city of brotherly love, Philadelphia was the backdrop to the first-ever Vici Client Summit. It began as a meet and greet of our media and agency partners alongside the Vici digital operations and training team and founding partners
Allison Gibson
May 14, 2025
Digital Spending is Still on the Rise. Are You In?
It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works!Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel
Allison Gibson
May 14, 2025
What Is Artificial Intelligence Targeting With Digital Ads?
To some AI sounds superficial or inmany ways impossible. AI technology is super sophisticated and therefore can bevery hard to comprehend
Allison Gibson
May 14, 2025
Top Three Digital Trends of 2019
Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17
Allison Gibson
May 14, 2025