Allison Gibson

Lead Trainer and Account Director

Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow

More from

Allison Gibson
What Is Artificial Intelligence Targeting With Digital Ads?
To some AI sounds superficial or inmany ways impossible. AI technology is super sophisticated and therefore can bevery hard to comprehend
Allison Gibson
May 14, 2025
Top Three Digital Trends of 2019
Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17
Allison Gibson
May 14, 2025
Why your marketing plan should include more than just PPC.
PPC, Pay-Per-Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image)
Allison Gibson
May 14, 2025
What Are Good Conversions For My Client?
First, what is a conversion? A conversion is an action you wantconsumers to do once they visit your website. You have done a great job gettingtheir attention with a great digital advertisement to where they have eitherclicked or come to their website on their own
Allison Gibson
May 14, 2025
Who starts a company on April Fool’s Day anyways?
Founded on April 1, 2014 who knew what a wild and fun rideit would turn into for these digital fools,uh… I mean founders Todd Schumacher,Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for ourmarkets and agencies paired with the most advanced digital solutions has madethis team rise to the top in the digital landscape
Allison Gibson
May 14, 2025
What is Mobile Conquesting™?
Nearly 80% of US adults own a smartphone and we use them a lot. What used to be a device just to make calls has quickly migrated to a device to send text messages, map directions, make purchases, play games and even capture life’s most precious moments
Allison Gibson
May 14, 2025