Why your marketing plan should include more than just PPC.
PPC, Pay-Per-Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image)
What Are Good Conversions For My Client?
First, what is a conversion? A conversion is an action you wantconsumers to do once they visit your website. You have done a great job gettingtheir attention with a great digital advertisement to where they have eitherclicked or come to their website on their own
Who starts a company on April Fool’s Day anyways?
Founded on April 1, 2014 who knew what a wild and fun rideit would turn into for these digital fools,uh… I mean founders Todd Schumacher,Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for ourmarkets and agencies paired with the most advanced digital solutions has madethis team rise to the top in the digital landscape
What is Mobile Conquesting™?
Nearly 80% of US adults own a smartphone and we use them a lot. What used to be a device just to make calls has quickly migrated to a device to send text messages, map directions, make purchases, play games and even capture life’s most precious moments
Why do digital and traditional media work well together?
You have heard the phrase, opposites attract. Well the same holds true for your media mix
How do I target a specific audience on Facebook? (Example)
When developing your marketing strategy, it is important tomake sure to identify your core audience. Targeting too broad, yields a lot ofwaste, narrowing in too thin, may exclude some ideal prospects
