Allison Gibson

Lead Trainer and Account Director

Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow

More from

Allison Gibson
Why do digital and traditional media work well together?
You have heard the phrase, opposites attract. Well the same holds true for your media mix
Allison Gibson
May 14, 2025
How do I target a specific audience on Facebook? (Example)
When developing your marketing strategy, it is important tomake sure to identify your core audience. Targeting too broad, yields a lot ofwaste, narrowing in too thin, may exclude some ideal prospects
Allison Gibson
May 14, 2025
How Do I Boost Leads on My Website?
As digital trends and products evolve, and marketers strive to understand online consumer behavior, a common question we get is how to accelerate the number of leads on a website. Making sure a website is SEO friendly, mobile-optimized, and well-designed is all extremely important, but one thing often over-looked is the ease of which to get information
Allison Gibson
May 14, 2025
Digital media is on the rise for 2019, are you ready?
As the holidays are near, 2019 is shortly on the heels of a remarkable digital year. Are you or your clients prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered? Digital spending was up 21
Allison Gibson
May 14, 2025
What is a digital buyer and why are they so important?
Digital Buyers are typically the link between advertiser and media partners. In the marketing world, there are many viable media outlets, however digital is on the constant rise
Allison Gibson
May 14, 2025
Meet our newest addition, Andrew SHARPiro
Vici is excited to welcome the newest member of our team, Andrew SHARPiro as a digital campaign coordinator.  With a degree in marketing and sales and social media expertise, like his name he is as SHARP as they come
Allison Gibson
May 14, 2025