Vici Media

SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing.According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines versus the paid for text listings at the top and sides of the search results page

As mobile internet use continue to skyrocket among the large population of digital device users, it becomes more difficult for brands to maintain their websites to keep up with the ever-changing and developing new devices.  While having a user-friendly site is a benefit to web users, it can be a burden to web developers and business owners who struggle on finding a way to reach their users on all platforms

At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet.  But reading lists on top of lists about what your business should be doing but isn't doing yet can be intimidating and overwhelming

As smart phone usage increases rapidly in America, the technical abilities of new phones become more and more advanced to add convenience to their users’ lives.  The smart phone population realized that their phone is essentially a mini desktop computer that allows them to fulfill any task on the web without the constrictions of desktop computers or even Wi-Fi

The end of another holiday season also marks the end of a new year and the beginning of new opportunities in 2015.  Although you might have a list of important resolutions that you promise to keep this year, the fact is you may only keep them for 2 weeks, or through the entire month of January if you’re lucky

The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015.The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched throughout the next year, according to eMarketer

It's a fact: Google loves content creators.  And the more credible, keyword rich content on your site, the better Google ranks your website

Are you looking for ways to organically increase the traffic to a website?  If so, Search Engine Optimization (SEO) will improve the overall structure of a website which will help drive traffic. How? An SEO specialist has many different ways to optimize a website

Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials.  And boy does Generation X love their mobile technology and social media!  Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most time texting, browsing, talking, and taking selfies on their mobile phones

Snapchat, the “now-you-see-me-now-you-don’t” photo app, has caught the attention of the tech world because of its rapid success, occasional controversy and most of all, its devoted audience of users.“What the heck is Snapchat?” you might be saying in your head right now…Snapchat is a photo service that allows users to take pictures or videos, known as “snaps” of themselves or their surroundings and send it to either their entire list of followers and make it their “story” or select the users who will see their snap

Granting access to your Google Analytics is quite simple.  You can determine what level of access someone has and can remove access at any point as well

So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions.  Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out a form