Technology

Making an app for your business seems to be what everyone's doing right now. 2014 was even referred to as the “year of mobile," however, the roles mobile played in 2014 will be changing in 2015

At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet.  But reading lists on top of lists about what your business should be doing but isn't doing yet can be intimidating and overwhelming

As smart phone usage increases rapidly in America, the technical abilities of new phones become more and more advanced to add convenience to their users’ lives.  The smart phone population realized that their phone is essentially a mini desktop computer that allows them to fulfill any task on the web without the constrictions of desktop computers or even Wi-Fi

The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015.The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched throughout the next year, according to eMarketer

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power

The 1950’s were called the Golden Age of Television, when the TV launched the population's addiction to the small screen.  More than six decades later, the population is starting to shift their addiction to an even smaller screen

Desktops computers soared to popularity in the 1990’s and became a household item, like a microwave, or a television.  In the 2000’s a new normal revolutionized on the go technology with mobile phones

Ready or not, the holiday season is upon us.  While some of us are already planning on procrastinating holiday shopping until Christmas Eve and some of us are still in denial that it isn't July anymore, the most avid shoppers have had their credit cards ready since the first leaf of the season changed

Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials.  And boy does Generation X love their mobile technology and social media!  Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most time texting, browsing, talking, and taking selfies on their mobile phones

Snapchat, the “now-you-see-me-now-you-don’t” photo app, has caught the attention of the tech world because of its rapid success, occasional controversy and most of all, its devoted audience of users.“What the heck is Snapchat?” you might be saying in your head right now…Snapchat is a photo service that allows users to take pictures or videos, known as “snaps” of themselves or their surroundings and send it to either their entire list of followers and make it their “story” or select the users who will see their snap

It's official - mobile rules when it comes to media consumption.  The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time

Technology is affecting customer behavior and the changes are opening and closing customer touch points with businesses. With businesses in markets across America, the advertising mix is changing, and with that advertising revenues are shifting from legacy media to all things digital