retargeting

Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element

It is estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today according to recent research.  With so many messages bombarding consumers on the daily – how do you break through and get your message to the right consumer?  By targeting

Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world

When Retargeting was first rolled out, it was a fairly straightforward process.  A visitor goes to your website, you drop a cookie on the person, follow that person around the web and show your ad, the person comes back to your website and converts

Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post!  We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world.To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever

There’s a reason display ads are so widely used: they get results.   To take your digital marketing to the next level, we suggest our clients add behavioral targeting to the mix

There is a fine, fine line between being creepy and being, let’s say, involved. Marketers love the idea of retargeting

Looking for a Valentine’s Day gift that will win your sweetheart over?  Look no further than your favorite digital device.Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising

The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015.The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched throughout the next year, according to eMarketer

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power

Not sure what people are talking about when they say "RTB"?  This infographic explains it all!Not sure what people are talking about when they say "RTB"?  This infographic explains it all!

Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic