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Are You Using Digital for Recruitment?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons
Katie Pray
September 29, 2021
Are You Using the Latest, Most Innovative Digital Products?
Mirror Mirror on the wall; what is one of the most innovative digital products of them all? If you guessed Social Mirror™ ads, you nailed it! This is a product that we launched back in November of 2020 and in less than a year it has gained enough popularity to become the second most used digital product that we offer.Now that we have run over 330 Social Mirror™ campaigns, we have some pretty intriguing data to back up why these ads are so popular
Katie Pray
August 31, 2021
Want Google To Feature Your Job Posting For Free On Search Results Pages?
I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this:The listings at the top aren’t paid search ads.  They are organic (free listings) that appear because those companies have added something called Job Posting Structured Data to their job listing on their website – a GREAT Search Engine Optimization (SEO) tactic that you can do too!Finding qualified candidates is always a struggle
Katie Pray
March 8, 2021
How Can Auto Dealers Use Advanced Digital Advertising?
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry
Katie Pray
January 25, 2021
What Are Facebook Offer Ads?
Updated 1-6-22: Facebook Offer Ads were deprecated in October of 2021My mom is the person that gives the best gifts. Every year she nails it and gets the most creative, most comfortable, practical gifts and every time I ask where she got it, she replies with “it was a QVC special!” I have been gifted the most amazing bed sheets, the most spectacular scissors (weird, right? They are lifechanging) and my personal favorite, a portable car jumper
Katie Pray
November 13, 2020
What is Cross Platform Targeting and How Does it Work?
In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer
Greg Swiszcz
October 7, 2020
What Digital Advertising Products Should Casinos Use?
With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market.  As we’ve seen for years, Casinos market heavily
Greg Swiszcz
October 7, 2019
What techniques are most popular for Professional Services?
According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019
Greg Swiszcz
June 19, 2019
Do Credit Unions Utilize Digital Advertising?
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take adeeper dive into how much they are spending, and what they are spending thatmoney on.According to TheFinancialBrand
Greg Swiszcz
March 27, 2019
What Advertising Medium Do Adults Use The Most? (Example)
Want to know what medium do adults in the US use the most during an average day?  Well, that depends on the time of day according to a new study by Nielsen.  The folks at Marketing Charts put together a great graphic illustrating when people use which mediums the most
Greg Swiszcz
January 28, 2019
Do Video Ads Work For Small Businesses?
Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes
Greg Swiszcz
November 8, 2018
The best digital campaigns are expertly mixed, just like your favorite cocktail
When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions
Dana Bojcic
June 26, 2017