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Do Video Ads Work For Small Businesses?
Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes
Greg Swiszcz
November 8, 2018
Why Are Frequency Caps and Conversions So Important?
Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that  person until they come back to your website and convert
Megan Malone
January 23, 2017
Own the Sales Process from On-Air to Online to Earn Larger Client Budgets
Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world
Megan Malone
December 3, 2015
100 Posts Later...Check Out Vici's Most Read Blog Posts!
Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post!  We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world.To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever
Megan Malone
June 16, 2015
How to install a Retargeting/Remarketing Pixel in WordPress. (Example)
Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic
Megan Malone
May 30, 2014