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Top Digital Advertising Trends for 2020
Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets
Greg Swiszcz
December 4, 2019
Why Linking A Client’s Google My Business Results To Digital Campaigns Is So Important
I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too
Katie Pray
October 21, 2019
Voice Search is Here: Is Your Business Ready for It?
When Apple’s Siri first came out back in 2011 the technologywas a novelty.  It was cool to test out and sometimes provided informativeresults, but often the results were laughable
Greg Swiszcz
May 20, 2019
Can I Daypart My Digital Ads?
Yes, but just because you can, doesn’t mean you should!Let’s start with what is dayparting? It is a tactic by which youschedule ads for certain times, that could mean either certain times of the dayor certain days within the week, in the hopes of reaching prospects at the mostopportune time of the day. Can you do this? Yes, but it is not necessarily recommended
Dana Bojcic
February 5, 2019
Improve Your Online Presence with SEO & Reputation Management
Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important
Kiri Tamte-Horan
June 14, 2016
Why Your Online Presence is Important
While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business
Laura Ostrowski
June 3, 2016
User Explorer: Google Analytics’ New Tool to View Individual Website Interactions
Google has begun releasing a new feature (currently in Beta) which allows website owners the ability to view individual, anonymized, interactions up to the minute. User Explorer, as it’s being called, began showing up in Google Analytics dashboards a few weeks ago and those who have had a chance to really dig into it have given the new tool very positive remarks
Kiri Tamte-Horan
April 18, 2016
Grow Your Small Business with Digital Marketing
As a small business, you may be pinching pennies and trying to save money wherever you can by not doing anything excessive or unnecessary. And you may be of the mindset that digital marketing is one of these nonessential things
Laura Ostrowski
March 25, 2016
How To Create Successful Ads For Facebook News Feed
An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad
Kiri Tamte-Horan
February 19, 2016
Consumer Intent: the Key to Mobile Success
It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything
Laura Ostrowski
January 14, 2016
Advertise Better in 2016
This past year has taught us a lot about advertising and the consumers who make our jobs possible. The millennial generation became an extremely important demographic to advertisers with their strong spending habits and digital engagement with content
Kiri Tamte-Horan
January 7, 2016
Going Digital? Know your Audience.
Here at Vici we get asked a ton of questions about campaign optimization. One of the most popular questions is “What is the best way to target this specific group of people?” The answer to this question isn’t exactly straight forward, but there are a few things that can be done to help maximize exposure of a campaign to a specific group of people
Kiri Tamte-Horan
September 24, 2015