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In the last year Facebook has rolled out an amazing number of new products!  They now have several options to utilize to target potential customers with display or video ads based on demographics, interests, behaviors, or even a list of email addresses or phone numbers.While Right Hand Column ads have long been in place, we recommend using Right Column Ads for only Retargeting or in combination with other display products

As people, we are able to react to our environment with an array of emotions. Why is it then, that Facebook only allows us to Like content in our News Feed? Well Facebook has finally done something about it

An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad