Mobile

Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it

Looking at the entire landscape of digital advertising, there is a plethora of digital products out there.   Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product

Turkey Trots, Macy Day Parade, Black Friday, Menorahs, Hanukkah, Santa Claus, Tree Lightings, and New Year’s!  Throw in a few other days like Columbus Day and Veterans Day and you have a whole lot of celebrating being done over the months of October – December.For ideas on Halloween, make sure you read this blog

I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are

Of course, you do. We all do

2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be

In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer

Let’s face it…people love their smart phones. Really! And…they can’t really live without them

COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone

Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it?Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end