IP address

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

Are you currently running any direct mail campaigns?Do you have a niche customer base? Is reaching very specific households (or businesses) helpful?If you could purchase a list of new potential customer leads, what would you look for?These are just a few questions to determine if household IP Targeting is right for you.  IP Targeting is the process of targeting internet advertising to specific households based on their Internet Protocol address (which is the string of numbers assigned to your internet connection by your Internet Service Provider)