impressions

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor. With so many people seemingly toting the same products it is hard to know who to go with