When I tell people that I from New York, they immediately think that I am talking about the Big Apple; New York City. When I also tell people that I am from Mexico, they get a puzzled look on their face and think I am lost because I am an Irish American and don’t fit a typical Hispanic profile
In some instances, getting the right message to the right person in the right language is as simple as asking them to push a button. “For English, Press One
Hispanic purchasing power is growing at more than two times the national rate, so marketing to this group is prudent for your brand. However, it is still a mystery to many how to target the Hispanic population with digital advertising