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What is a Lookalike Audience?
Have you ever been out with friends or met someone new, and right off the bat they tell you that you look like someone or have a doppelgänger? It’s always interesting to hear what they say next because it can completely change the mood of the night. Maybe it is someone that you will take as a compliment, or maybe they mention someone’s name that you are NOT happy to look like
Katie Pray
January 13, 2020
92% Of Calls To Businesses Driven By Digital Marketing
92% of calls to businesses in 2015 were driven by digital marketing channels.  That is a statement that kind of takes your breath away and is the headline in a study recently released that tracked 58 million calls
Leslye Schumacher
September 6, 2016
Traditional Advertising’s Digital Counterpart
If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising
Have A Customer or Lead List? How Can You Maximize It Beyond Sending Emails?
73.5% of small to medium sized retail businesses maintain a customer or lead list, according to BIA/Kelsey
Dana Bojcic
March 29, 2016