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Are You Investing in Digital this Political Season?
The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races
Katie Pray
August 30, 2022
Can Digital be Used for Marijuana Campaigns?
Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%
Katie Pray
March 16, 2022
Are You Using Digital for Recruitment?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons
Katie Pray
September 29, 2021
Are You Reaching Consumers While they are Using Apps?
How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use if you are trying to lose weight and want to count your calories for the day. If you can’t find your car in a parking lot, there’s an app that will tell you where you parked, and it will read it to you in a pirate voice (for inquiring minds, the name of that app is Carr Matey)
Katie Pray
February 9, 2021
How Are You Reaching Consumers Impacted by the Pandemic?
I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him
Katie Pray
October 16, 2020
Paid Search Ads Are No Longer King
Display advertising will overtake Paid Search (pay-per-click) advertising in 2016 for the first time according to eMarketer’s estimates.  This fact underscores what we have been saying here at Vici for a while now…Paid Search isn’t the only game in town and it isn’t always the best use of your digital ad dollars
Leslye Schumacher
December 28, 2015
What is A/B testing, and how can I use it to my advantage?
Digital display advertising is great. It allows you to show potential customers more than just a few words
Kiri Tamte-Horan
October 11, 2015