Digital Marketing

A cookie is is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website.  A cookie can track everything from the websites the user visits afterwards, their behavior, purchase decisions, etc

Do millennials ever put their phones down?No.  In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up

Think click-through rates (CTR) are the only way to manage engagement with your digital ads? WRONG!  View-through rate (VTR) can make a huge impact on your advertising strategy by showing what digital elements are working for your campaign.  A view-through measures someone seeing an ad, and then returning to your homepage through another channel, without clicking on the ad itself

CTA is Call-To-Action!  You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want.So, just what is an effective CTA?  Something that reaches out and grabs your potential customer and causes them to WANT to engage with you

Could this be the end of coupon mailers and Sunday ads?The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales.  Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2

Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion

As a business owner, you may have asked yourself- What is the point of blogging?  What do I blog about?  Do I HAVE to blog?Yes. Not only do you have to, but you want to

Call tracking is very beneficial to not only your campaign, but your business as well. It gives you a unique opportunity to track which marketing efforts are generating phone calls

The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm.Now that April 21st is behind us, many companies might be asking, “so what happened?”  According to Google, there was a 4

It’s no secret that ad spending in digital is growing.  In fact, in 2014 the highest advertising revenue was directed towards the Internet

A new report by NADA (National Automobile Dealers Association) has some fascinating information about how automotive dealerships are using digital advertising and where they are spending their ad budgets overall.  Here are some highlights from the report for 2014:This was the fifth year of growth for automotive sales, with the average growth rate up over 9 percent since 2010

Online reputation management consists of monitoring, improving and maintain the publicly available online information about your business.As the internet becomes more mobile, on-the-go and fast-paced, it becomes much easier for your customers to research the good and the bad about your company