Digital Marketing

Let’s be honest, how often to you get advertisements through direct mail and how often does that marketing piece end up in the recycling bin?  Here's how direct mail stacks up:Just how much do consumers dislike direct mail?  51% of people have a negative/very negative reaction to receiving an advertising card or flier through direct mail. This is greater than the 44% of people who react negatively to receiving a bill

According to a recent article in eMarketer, digital media continues to surpass traditional media in amount of time spent with major media by US adults.  In 2015, the average adult will spend 5 hours and 38 minutes with digital media each day!  To put that growth in perspective, that number was just 3 hours and 40 minutes in 2011

As a business, you may have asked yourself many times, how do I connect with my audience?Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication about new business offers, products and day to day functions

It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada

If you are looking to boost the number of conversions  your website gets from mobile users, the answer looks like it’s behind door number 3…Contests!Formstack’s “Form Conversion” study analyzed 665,000 user account contributions and 117,577 form types all collected in January 2015. The research only looked at mobile-responsive forms, which are designed to be filled out easily on smartphones and tablets

Well, they’re all good ways to optimize your digital campaign! Search retargeting, keyword targeting, and PPC (pay-per-click) are all forms of keyword advertising, and oftentimes get confused for one another.  While they are similar in some aspects, they each have unique responsibilities that make them different

Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy.  The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business

Your mobile optimized site is complete!  You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right?  Not so fast.  Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site

There’s a reason display ads are so widely used: they get results.   To take your digital marketing to the next level, we suggest our clients add behavioral targeting to the mix

Mobile Websites.  You’ve heard the hype, you’ve seen the Google announcements, you know that mobile sites are not only recommended but soon-to-be mandatory on April 21st if your business wishes to maintain a successful Google search ranking

It’s a little troublesome having a high bounce rate. This essentially means that a user was on your page and then left (bounced) rather than continuing to view other pages

“If you lose money for the firm, I will be understanding.  If you lose reputation, I will be ruthless,” said Warren Buffet