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Digital Advertising Trends
Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it?Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end
Greg Swiszcz
September 6, 2019
Up Your Google Analytics Game with Annotations
Google Analytics is a free measurement tool that measures your website traffic, giving you powerful marketing insights.  But the data is only powerful if you understand it
Megan Malone
March 12, 2018
A Look Inside Vici: How We Stay Organized
We pride ourselves in over the top customer service, lightning fast communications, and superior campaign management.  This is quite the feat when every campaign launched has a minimum of 25 steps to go live, coupled with the challenge of team members spread throughout the country
Megan Malone
January 3, 2017
Household IP Targeting: Direct Mail For The Internet
The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter
Dana Bojcic
October 25, 2016
7 No Cost/Low Cost Resources For Digital Marketing Help
You know that feeling you get when you learn a new shortcut? Whether it is a keyboard shortcut, a new trick on your phone or just a shorter distance between two places you travel regularly…finding a quicker way is exciting! You save time, resources and money all while eliminating stress. It feels awesome!If you are a small business or a salesperson making your way in the digital space, you could likely use a few shortcuts and maybe some resources to make your journey smoother and faster
Dana Bojcic
November 3, 2015
A Tool I'm Totally Geeking Out Over Right Now: Hotjar
Having been in the digital marketing business for quite some time I've tested out a lot of different tools: SEO tools, website auditing tools, keyword creation tools, pixel finding tools, traffic monitoring tools, etc.  I recently stumbled across a tool that I find completely fascinating and is helping to improve the efficiency of our website called Hotjar
Megan Malone
October 7, 2015