Conversions

Advertisers are used to seeing their ads on TV or in the newspaper. They are used to hearing their spots on the radio or driving by their billboard

The short answer is “yes.”  A picture and a logo typically aren’t going to get you good results

The client has committed and you got the sale. Great! The next thing you should ask this client is,“How will you evaluate if this campaign is successful?”Often in our excitement of getting the order we overlook this extremely important question

An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad

All digital campaigns measure clicks - as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story

Finding out what potential advertisers’ needs and goals are for a campaign is critical, but matching those to the right digital product is just as crucial. A majority of small businesses say that they will be spending more on digital marketing this year and a recent study details what they say are their primary goals and priorities

It’s great news to see that 56% of small and medium sized businesses are planning to increase their budgets in 2016.Of particular interest is that many will be concentrating those increases on digital marketing

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor. With so many people seemingly toting the same products it is hard to know who to go with

When Retargeting was first rolled out, it was a fairly straightforward process.  A visitor goes to your website, you drop a cookie on the person, follow that person around the web and show your ad, the person comes back to your website and converts

CTA is Call-To-Action!  You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want.So, just what is an effective CTA?  Something that reaches out and grabs your potential customer and causes them to WANT to engage with you

Call tracking is very beneficial to not only your campaign, but your business as well. It gives you a unique opportunity to track which marketing efforts are generating phone calls