Click Through Rate

Even when we’re adults and out on our own, we still call our moms for everything, especially when we don’t feel well. Just last night I called my mom to tell her I had a sore throat and a headache

Conversions are pretty much the pot of gold for digital marketing.  Increasing your conversion rate is fundamental to your client's return on investment and make the most of your digital marketing budget

The short answer is “yes.”  A picture and a logo typically aren’t going to get you good results

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

In last week’s post we tackled “What will my traffic/clicks be from my digital ad campaign?” and now we will cover the follow up question that advertisers usually have… “How many leads will I get from my digital ad campaign?” This question is basically asking, what ROI can I expect from my digital advertising?Well, you need to have an idea of what your typical conversion rate is for the people who come to the website. (Remember a conversion is whatever you want a customer to do on the website - i

There are two questions advertisers typically want to know about their advertising campaign:  how much traffic will my website get (aka how many clicks will I get) and how many leads will I get from my digital ad campaign.  If you’re a digital salesperson, you should be able to answer these questions, and if you’re an advertiser, you should ask them

Are you ever curious what leads people to your website? Well there’s an easy way to check the keywords people are searching to find you. By using Google Analytics!Never checked this out before? Don’t fret, here’s how:Once you sign into your Google Analytics, look at the left hand column and click on Acquisition

Google recommends that advertisers track View-Through Conversions. Here’s what Google says, “Measure the success of your display ad campaigns by using View-Through Conversions… View-Through Conversions are what happens when a customer sees an ad (but doesn’t click), and then later completes a conversion on your site

Desktops computers soared to popularity in the 1990’s and became a household item, like a microwave, or a television.  In the 2000’s a new normal revolutionized on the go technology with mobile phones