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Cowabunga Dudes!Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year.  Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business

The Starbucks Pumpkin Spice latte debuts today, August 30, 2022.  Yes, there’s a feeling in the air with marketers, that October is right around the corner

I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are

Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday when I was getting the mail, I had a postcard from the local hardware store for 15% off a propane tank

In the last year Facebook has rolled out an amazing number of new products!  They now have several options to utilize to target potential customers with display or video ads based on demographics, interests, behaviors, or even a list of email addresses or phone numbers.While Right Hand Column ads have long been in place, we recommend using Right Column Ads for only Retargeting or in combination with other display products

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down

Facebook recently rolled out a new product called “Lead Ads.” Lead Ads were designed to give people a fast, easy and privacy-safe way to sign up to receive information from businesses right from their mobile phone and without leaving Facebook

With all the new Facebook and Instagram ad targeting options for automotive dealers, you need a “cheat sheet” to remember all the available options!  We’ve been testing this platform for automotive dealerships with stellar results.  Here are the basics you should know if this is an important vertical for you, and you can print it out and use for a handy reference