call to action

When most people heard that Beyonce was making a crossover country album, they went up in arms. Myself, as an avid country music fan, I was pumped! Beyonce is a queen and country music is my jam, so what’s not to love? It’s the best of both worlds! That is also how I feel about the new Social Mirror call to action opportunities and the ability to use click/scan to call, click/scan to email, and click/scan for directions

Alright, so a Native Ad walks into a bar and sees a Video Adand says “hey there, video; you sure do make quite the impression” and 9 monthslater we have the newest addition to our digital toolbox- Native Video ads!  When we talk about Native ads, we explain that they match the look, feel, and visual context of whatever website or app that they are appearing on, and on any device. These ads don’t necessarily look like ads, which allows for them to have a higher click through rate and bypass some ad blocking software that a user might have installed on their web browser

The short answer is “yes.”  A picture and a logo typically aren’t going to get you good results

An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

CTA is Call-To-Action!  You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want.So, just what is an effective CTA?  Something that reaches out and grabs your potential customer and causes them to WANT to engage with you