Resources

B2B

View all
Several Digital Products Lead to Years of Success
Due to the strong performance and sustained success of the initial campaign, the client has continued running campaigns for more than five years.
Vici Team
January 26, 2026
Think B2B Companies Don’t Need Digital Advertising—Or Do They?
B2B companies often overlook digital advertising, yet building brand awareness is crucial since most buyers aren't ready to purchase immediately and need multiple interactions before making a decision. Tools like the B2B Buyer’s Scan offer data-driven insights that help tailor marketing and sales strategies to effectively reach and convert business decision-makers
Katie Pray
April 16, 2025
Don't Make the Same Digital Marketing Mistakes in 2015
At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet.  But reading lists on top of lists about what your business should be doing but isn't doing yet can be intimidating and overwhelming
Megan Malone
January 15, 2015