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Digital Marketing Insights

Trends, analysis, and expert perspectives to help you stay ahead in the evolving digital marketing landscape.
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Introducing the Insights Report for Consumers and Businesses
Ever want to be a mind reader? Be in a crowded room and read the thoughts and interests of those around you? Or even in a restaurant and wondering what the other guests are talking about or into? Now it is time to look into your digital crystal ball with Insight Reports. Is it mind reading…well no, but it is the closest thing to it to learn more about consumer demographics, business revenue footprints and knowing more about a clients database
Allison Gibson
October 3, 2022
How to Create Compelling Online Videos
Video is Hot Hot Hot and stats prove that it is in high demand by digital users.User-generated and professional videos increase brand engagement by 28%
Allison Gibson
September 9, 2022
How do Clients use Digital Advertising in October?
The Starbucks Pumpkin Spice latte debuts today, August 30, 2022.  Yes, there’s a feeling in the air with marketers, that October is right around the corner
Greg Swiszcz
August 30, 2022
Are You Following the Proper Steps to Close Digital Sales?
ABC is an acronym for a lot of things. If you’re learning CPR, they teach you ABC to look for Airway, Breathing, and Circulation
Katie Pray
August 2, 2022
Getting Started with Google Business Profile: Your Ultimate Guide
Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps.  This used to be called Google My Business but has since been renamed
Greg Swiszcz
June 21, 2022
Health & Wellness & Digital
When the pandemic hit in early 2020, I do not think anyone had any idea how it would impact our daily lives. Work environments changed, school dynamics changed and the world of 6 feet of separation changed every industry, especially the health care world
Allison Gibson
June 1, 2022
Do You Know How to Speak Digital?
It’s one of my favorite episodes of Friends; The One Where Everybody Finds Out. Monica and Chandler are dating, and Joey is the only one that knows but Rachel and Phoebe eventually find out, except Monica and Chandler don’t know that they know
Katie Pray
May 23, 2022
Are You Using "Free Money" to Help Pay for Your Advertising?
Love makes the world go around, right? Sure it does, but so does money, and Jerry Maguire said it best; “Show me the money!” What could possibly be better than money? How about free money! In the advertising world, that is a real thing for certain businesses, and it is called Cooperative Advertising, or Co-Op. This is when advertisements by retailers include the specific mention of manufacturers or brands who in turn repay the retailers for all, or part of the cost of the advertisement
Katie Pray
April 4, 2022
Can Digital be Used for Marijuana Campaigns?
Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%
Katie Pray
March 16, 2022
What Goes Into An SEO Campaign?
It’s crazy to think that you can have a full-blown conversation these days with just letters. Have we come that lazy that we can’t type out “by the way” and instead just type BTW? The answer, sadly, is yes
Katie Pray
February 16, 2022
Who’s spending money on digital advertising and what products are they using?
Whether you’re a business owner looking for the right product to carry your message to potential customers, or a salesperson looking to help a local business, it’s always nice to see success stories to help solidify your choice in your marketing efforts.There are so many different industries out there
Greg Swiszcz
January 12, 2022