Digital Marketing Insights

If knowledge is power than knowledge of Google Analytics is a super power. In a previous post I covered how to understand the Home Page of Google Analytics

Instagram launched in October, 2010, as an easy way to upload and share photos with people who shared similar interests. Their app quickly became a staple for smart phone owners around the world, garnering over one million users in just two months

Landing pages are specific pages on your website that someone lands on after they click or engage with an advertisement that are used to get a viewer to fill out a form, sign up for something, or to call someone. These actions are what we call conversions, and they are what every digital marketing campaign strives for

Are you currently running any direct mail campaigns?Do you have a niche customer base? Is reaching very specific households (or businesses) helpful?If you could purchase a list of new potential customer leads, what would you look for?These are just a few questions to determine if household IP Targeting is right for you.  IP Targeting is the process of targeting internet advertising to specific households based on their Internet Protocol address (which is the string of numbers assigned to your internet connection by your Internet Service Provider)

Digital display advertising is great. It allows you to show potential customers more than just a few words

Having been in the digital marketing business for quite some time I've tested out a lot of different tools: SEO tools, website auditing tools, keyword creation tools, pixel finding tools, traffic monitoring tools, etc.  I recently stumbled across a tool that I find completely fascinating and is helping to improve the efficiency of our website called Hotjar

When putting together a digital campaign, it is always important to figure out how you will track, monitor and evaluate them.The most common way is to look at a campaign report which will give you all sorts of useful data

(updated 1/24/16) Ad blocking continues to be the hot topic in digital. Ad blocking has been around a long time but is in the news because of the Apple release of iOS 9 which now allows developers to develop apps for the iPhone that block ads

Here at Vici we get asked a ton of questions about campaign optimization. One of the most popular questions is “What is the best way to target this specific group of people?” The answer to this question isn’t exactly straight forward, but there are a few things that can be done to help maximize exposure of a campaign to a specific group of people

Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio

Rarely does something compel me to write, but an article I came across on Business Insider did just that. Well, the chart that accompanied it did most of the work, take a look

If you have a website, you should have a website analytics software program loaded to track your website statistics. Google Analytics is a free program that adds a small snippet of code that is placed on all pages of a website