Digital Marketing Insights

Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element

It is estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today according to recent research.  With so many messages bombarding consumers on the daily – how do you break through and get your message to the right consumer?  By targeting

When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do

Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

If the question is “Does display advertising influence consumers to make a phone call?”  The answer to this question is absolutely “yes.”  Digital advertising drives phone calls, but they are not always immediate

Co-Op advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience.What is Co-Op Advertising?A co-op advertising program is a partnership between both the manufacturer and the retailer to share in the cost of advertising at the local level, whether it be for digital, radio, or other forms of media

With all the new Facebook and Instagram ad targeting options for automotive dealers, you need a “cheat sheet” to remember all the available options!  We’ve been testing this platform for automotive dealerships with stellar results.  Here are the basics you should know if this is an important vertical for you, and you can print it out and use for a handy reference

If you haven’t already noticed, Facebook is everywhere and it’s not going away anytime soon. But that’s OK

Digital jargon can be pretty confusing at times.  Many words can have different meanings and it's important to dig further into their true definitions

You know that feeling you get when you learn a new shortcut? Whether it is a keyboard shortcut, a new trick on your phone or just a shorter distance between two places you travel regularly…finding a quicker way is exciting! You save time, resources and money all while eliminating stress. It feels awesome!If you are a small business or a salesperson making your way in the digital space, you could likely use a few shortcuts and maybe some resources to make your journey smoother and faster

Back in 2008, an analyst by the name of Mary Meeker predicted that “mobile will overtake fixed internet access by 2014”. Many well-respected individuals laughed at her prediction