Digital Marketing Insights

Hello there! My name is Lindsey Monahan and I’m a Digital Campaign Coordinator for Vici.  I specialize in planning and managing digital marketing campaigns for clients throughout the country

The short answer is “yes.”  A picture and a logo typically aren’t going to get you good results

Hi there! My name is Amanda Yanez and I am the new Digital Campaign Coordinator for Vici.   As a Digital Campaign Coordinator, I plan and direct campaigns for clients throughout the country

How much of my advertising budget should I allocate towards digital?This is hot topic and a question I get asked frequently. Businesses know they need to spend money on digital advertising to reach their target consumer, the question is, how much?According to a recent Nielsen study, the answer is 60%

Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising market

Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or Pokémon

Hello there! My name is Marissa Esposito and I am the new Digital Campaign Coordinator for Vici where I plan and manage campaigns for our clients across the country.Professionally I have a background in public relations, marketing and social media management

Video ad consumption is absolutely on the rise!  A recent study aimed at learning more about consumers’ sentiments regarding video advertising found some interesting tidbits.26% of people surveyed responded that they are watching at least one video per day

“Everything online begins with a search.” Have you ever heard this oft-quoted thought? It’s true, but it has a very different meaning than it did five years ago

Times Inc. owned technology giant Viant, recently published a research study examining Hispanic American automotive buyers and found that this population is the most receptive to digital advertising

Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important

When it comes to selling new tools with digital advertising, I often see traditional radio, television, and newspaper sellers feel a little overwhelmed during the initial Client Needs Analysis (C.N