Digital Marketing Basics

If you are like the majority of the population, you might have never heard of UTM Codes.  And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns!UTM stands for Urchin Traffic Monitor

I had a client the other days ask a question about his website, asking if it would be a "do-follow" site.  This question is SO CLOSE to being a legitimate question, but also kind of funny

Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic

Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads.Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014

Let Vici Media help. Here's how:Let Vici Media help

Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more.  Here's some common acronyms and what they mean

Online marketing can feel overwhelming.  There are a lot of acronyms: CPM, CPC, PPC, SEO