Digital Marketing Basics

The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015.The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched throughout the next year, according to eMarketer

Have you heard about the changes that Facebook has announced that will begin in January?  Facebook announced that they are going to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.  Even if someone has “liked” your business Page and opted in to see your company’s status updates, the chances are they won’t, if Facebook deems them “promotional” in nature

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power

The 1950’s were called the Golden Age of Television, when the TV launched the population's addiction to the small screen.  More than six decades later, the population is starting to shift their addiction to an even smaller screen

Desktops computers soared to popularity in the 1990’s and became a household item, like a microwave, or a television.  In the 2000’s a new normal revolutionized on the go technology with mobile phones

Google Analytics is a terrific platform for understanding more about how visitors use your website.  However, keep in mind that it is not tracking data the same way that log servers track clicks

Ready or not, the holiday season is upon us.  While some of us are already planning on procrastinating holiday shopping until Christmas Eve and some of us are still in denial that it isn't July anymore, the most avid shoppers have had their credit cards ready since the first leaf of the season changed

What was once only available to premium members of Linked In has now reached the masses: customizable backgrounds, similar to Facebook, Twitter, and Google+.  Give your profile a professional punch by uploading your own in a few easy steps:Step 1: Create a 1400 x 425 background that is under 4 MB in

Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials.  And boy does Generation X love their mobile technology and social media!  Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most time texting, browsing, talking, and taking selfies on their mobile phones

Snapchat, the “now-you-see-me-now-you-don’t” photo app, has caught the attention of the tech world because of its rapid success, occasional controversy and most of all, its devoted audience of users.“What the heck is Snapchat?” you might be saying in your head right now…Snapchat is a photo service that allows users to take pictures or videos, known as “snaps” of themselves or their surroundings and send it to either their entire list of followers and make it their “story” or select the users who will see their snap

It's official - mobile rules when it comes to media consumption.  The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time

In this digital marketing age, it's no wonder people are putting so much emphasis on SEO.  Search Engine Optimization