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Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
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Tips on Talking to Young Women
Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power
Megan Malone
December 12, 2014
Quick- How Many Pages Are On Your Website?
It's a fact: Google loves content creators.  And the more credible, keyword rich content on your site, the better Google ranks your website
Megan Malone
December 8, 2014
Branding Yourself On Linked In with Customizable Backgrounds
What was once only available to premium members of Linked In has now reached the masses: customizable backgrounds, similar to Facebook, Twitter, and Google+.  Give your profile a professional punch by uploading your own in a few easy steps:Step 1: Create a 1400 x 425 background that is under 4 MB in
Megan Malone
November 10, 2014
Did Your Website Get Hit With the Penguin Penalty?
Take a peak at your Google Analytics.   If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm
Megan Malone
November 5, 2014
Does having a separate mobile website hurt my SEO?
A question we are frequently asked is whether having a separate mobile website will create SEO issues?  (A separate mobile url is one that starts with m. and redirects to the mobil url – i
Leslye Schumacher
September 8, 2014
Just What Is Real Time Bidding?
Not sure what people are talking about when they say "RTB"?  This infographic explains it all!Not sure what people are talking about when they say "RTB"?  This infographic explains it all!
Leslye Schumacher
September 3, 2014
9 Things You Didn't Know About SEO!
In this digital marketing age, it's no wonder people are putting so much emphasis on SEO.  Search Engine Optimization
Kiri Tamte-Horan
August 18, 2014
How to install a Retargeting/Remarketing Pixel in WordPress. (Example)
Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic
Megan Malone
May 30, 2014
Googles Search Revenues Shift
Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads.Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014
Megan Malone
April 23, 2014