Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.” Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power
What was once only available to premium members of Linked In has now reached the masses: customizable backgrounds, similar to Facebook, Twitter, and Google+. Give your profile a professional punch by uploading your own in a few easy steps:Step 1: Create a 1400 x 425 background that is under 4 MB in
Take a peak at your Google Analytics. If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm
A question we are frequently asked is whether having a separate mobile website will create SEO issues? (A separate mobile url is one that starts with m. and redirects to the mobil url – i
Not sure what people are talking about when they say "RTB"? This infographic explains it all!Not sure what people are talking about when they say "RTB"? This infographic explains it all!
Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website. Our clients often ask us to help retarget (or remarket) their web traffic
Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads.Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014