University sees the combined marketing power of a digital and radio advertising campaign
# The Power of Integration: Testing Digital and Radio Advertising TogetherAt Vici Media, we’re always exploring innovative ways to enhance our clients’ marketing strategies. Recently, we decided to test a hypothesis: would a targeted digital campaign combined with a radio advertising schedule outperform standalone digital or radio campaigns? What better partner for this experiment than a university?### The StrategyTo put our theory to the test, we set up two retargeting campaigns, each targeting the same audience with equal impressions—approximately 50,000 to 60,000 per week
Facebook and Social Mirror Campaigns Delivered Un-Bee-Lievable Results!
# Buzzing Success: How a Local Pest Control Company Elevated Its ReachIn a quest to attract new customers, a local pest control company turned to Vici Media for a dynamic digital marketing strategy. Combining the power of online advertising with local radio, they aimed to showcase their expertise in pest removal and prevention
Minor League Baseball Team Hits it Out of the Park With Digital Campaign
# Hitting Home Runs with Digital Marketing: A Success Story with a Local Minor League Baseball TeamThis season marks the second successful collaboration between Vici Media and a local minor league baseball team, and the results are nothing short of spectacular. After an impressive inaugural season utilizing digital marketing, the team is back for more, eager to leverage our strategies to drive even greater attendance and engagement
Local Radio Group joined forces with Vici for a record-breaking text database lift!
# Elevating On-Air Promotions: A Case Study in Digital IntegrationAt Vici Media, we thrive on collaboration and innovation. Recently, we partnered with a leading radio group in a top 20 west-coast market to enhance their on-air promotions, specifically their beloved Disney Ticket giveaway campaign
A case study based on Vici Media’s partnership with a media partner
# Driving HVAC Success: A Strategic Approach to Online EngagementIn today’s competitive landscape, businesses need innovative strategies to enhance their online presence and engage potential customers. A five-station radio cluster with a longstanding relationship with a well-known HVAC brand recently set out to elevate its online awareness and drive stronger engagement with both current and new customers
Radio and Digital campaign receive High Honors delivering 4x Client ROI!
# Environmental Science Charter Academy Boosts Enrollment with Targeted CampaignIn the heart of a remote location, a local environmental science charter academy faced the challenge of increasing student enrollment and facility tours for the upcoming school year. With its campus situated 30 miles from town, the academy needed a robust marketing strategy to raise awareness among busy families and drive them to action
