How Targeted Mobile Advertising and Social Campaigns Boosted Retail Sales for a University Store
In the highly competitive retail environment of a major university town, even the official retailer of the university can face challenges. This retail store, offering apparel, merchandise, and gifts for students, alumni, and fans, saw their sales start to stagnate
How a Media Company Partnered with Vici Media to Dominate Digital Advertising in Local Markets
In today’s fast-paced digital world, even established media companies can struggle to keep up with the evolving needs of their clients. One media company operating in nine small-to-medium markets across the western United States found themselves facing several significant challenges
Rockbridge Growth Equity Makes Significant Growth Investment in Vici Media
Investment Marks the Formation of Rockbridge’s New Digital Media Platform DETROIT, MI, June 5, 2024 – Rockbridge Growth Equity (“Rockbridge” or “the Firm”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced that it has made a majority investment in Vici Media Inc. (“Vici” or the “Company”), a provider of white label digital marketing and advertising solutions
The Ultimate Amazon Ad Buying Guide for Small Businesses
Historically when it comes to ad buying you have two giants fighting for business ad dollars: Google and Facebook. Globally, Google is the largest digital ad seller in the world in 2019, accounting for 31
What is Mobile Conquesting Address Targeting and How Does It Work?
With the COVID-19 pandemic we’ve seen a consumer shift like no other. With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed
Facebook Event: AI in Action
On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns. Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was greeted with friendly faces, loud toe-tapping music, kitschy Halloween decorations, and a three-story industrial building decked out with modern art
