New Enhancement to Mobile Conquesting™: Announcing Audience DNA
MOBILE CONQUESTING’S™ AUDIENCE DNAThe mark of a truly great digital ad campaign is the ability to learn from the results you a see and apply what you learned to future campaigns, allowing the campaign to sharpen over time. Now you can learn about your audience as you’re marketing to them through Mobile Conquesting’s™ Audience DNA
How Are Google And Facebook New Policies Impacting The Running Of Political Ads?
Another step closer to elections, and major exchanges Google and Facebook are flexing their muscles when it comes to the approval process of ads. Back in June, Vici reported the sweeping changes on Facebook that required ad buyers to be authorized to run political content
Opinion: My Love/Hate Relationship with Google’s “Walled Garden”
As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible. Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even a nifty feature that tells you how busy the location is, powered by GPS location data of people within the store
Facebook Changes the Rules for the Advertising of Addiction Treatment Centers
On Thursday, August 9, 2018, Facebook made a move to increase transparency of where ads are coming from, cracking down in the medical category of addiction treatment centers. This comes after the announcement earlier this year that all digital media buyers managing political campaigns go through an authorization process providing a US driver’s license or US passport, a US-based residential mailing address, and the last 4 digits of their Social Security number
The Latest and Greatest Mobile Marketing
Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits
The Rules for Political Advertising on Facebook Have Changed
From Russia, with Love? Recently both Facebook and advertisers are scratching their heads on how to handle US political advertising, given the allegations that Russians may have meddled with the previous presidential election with large amounts of paid propaganda sweeping our feeds. Over the last several weeks Facebook has swiftly responded with added security measures for all political advertising to provide transparency into who is exactly paying for the ads you see on their platform
